Facebook and Small Business

• Facebook’s algorithm has arbitrarily prevented small businesses from advertising, resulting in lost revenue. While larger advertisers can pay for a dedicated account representative, smaller advertisers receive slower customer service. Additionally, Facebook changed its algorithm in 2018 to show users less commercial content, causing small businesses to lose revenue.
• Facebook, Instagram, and Google’s YouTube have created arbitrary and discriminatory standards around sexuality and sexual content. This has led to LGBTQ accounts on YouTube being demonetized and sexual wellness brands geared towards women and LGBTQ people to be banned from advertising on Facebook and Instagram. For example, in multiple instances on Facebook, ads mentioning menopause were banned, while erectile dysfunction medication ads were allowed.